Jeune Premier launches new collection and travel range
The Belgian premium school bag brand Jeune Premier is once again setting the tone with the launch of its “Popcorn” collection. The new line combines design, ergonomics and durability in an unprecedented way and introduces for the first time travel accessories including weekend bags and mini suitcases. With this expansion, Jeune Premier is not only the ultimate partner for school-aged children, but also for their leisure and travel adventures.
Individuality is a top priority at Jeune Premier: with the designs of its school bags and accessories, the Belgian brand gives children the chance to express what they are passionate about in style and without too many words. The “Popcorn” collection reflects Jeune Premier's playful and adventurous spirit. The idea behind this collection: just like every child, every popcorn is unique - which is why the famous cinema snack fits perfectly with the brand motto “Dare to be yourself!”.
New safety features & many new designs
Innovation is at the heart of this new collection. From now on, all bags - from the classic It Bag Midi to the toddler bag Ralphie - are equipped with reflective strips on the shoulder straps, reflective borders and side reflectors for even better visibility in traffic. In addition, the brand introduces an updated ergonomic back panel that offers extra support and breathability. This ensures optimal carrying comfort and less back pain, even with a full school bag.
The new “Popcorn” collection plays with particularly striking elements such as interesting textures and small accents that make everyday school life more colorful. Both girls and boys are guaranteed to find their favorite among the new products. Dog lovers will go for the “Pet-à-Porter” and sweet tooths for the "Candy" design, while the “Polo Dino,” “Camp Life” and “Skate” motifs are clearly aimed at young adventurers. With the “Best Friend Forever” bags, girls can choose to match with their bestie.
From school to adventure: new travel accessories
In addition to its iconic school bags, Jeune Premier introduces for the first time with the “Popcorn” collection a range of travel accessories, including weekend bags, mini suitcases and travel pouches. With this, the brand is responding to the needs of young trendsetters and their parents, who want to enjoy style and functionality not only at school but also on trips and vacations. 
Jeune Premier focuses on sustainability
The Belgian brand not only values design and function, but also sustainability. All bags are made from 100% recycled PET bottles and are completely vegan. They are designed to provide generations of timeless and lasting pleasure. With this conscious choice of materials, the brand appeals especially to families who value ecological responsibility while not wanting to compromise on quality, sturdiness and style. 